Protect the Earth Together with Klein

In April 2025, we officially launched the "Green Guardianship Month" initiative. Given that Earth holds special significance for Klein Moretti, the campaign used his character as the narrative entry point to integrate the Lord of Mysteries IP into a series of environmental public‑benefit activities. The initiative promoted eco‑friendly practices, low‑carbon travel and healthy exercise as core elements of contemporary green living. Coinciding with Earth Day on April 22, 2025 (the 56th observance), Klein called on fans to cherish the planet’s resources, raise environmental awareness and jointly safeguard our shared home.

Concurrently, in observance of World Book Day we partnered with Nanjing Library to launch the "Yuewen · YueNantu" online literature‑themed reading space, providing a new digital read‑and‑check‑in experience for readers.